Make Yourselves Heard

Communication is often underrated.  Yep, as a form of discipline and profession, many companies and/or organization still failed to see the importance of including communication in their business plan. And if they do remember, it is either done as an afterthought or as part of a marketing tool.

According to the definition given by wikipedia, communication is a process of transferring information from one entity to another.  The success of this process is how well is the message understood or perceived by the receiver.  Now that’s the basic most simplest understanding of communication.

In the era of 2.0 where forms of communications are more varied than even imaginable ten years ago, communications take on a much different form than the traditional oral, writing or visual forms.  We are no longer relying on traditional source of information.  We are more and more relying on our social network for a personalized source of information. Sure it may not be as objective as our traditional source of information, but when you’re flooded with ‘generic’ products, ‘personalize’ product is gaining more persona, including in the communication realm.

We believe that every person, every organization, every company is unique. This is what the marketers call ‘cutting edge’. Now how well is this communicated is the question.  More often than not, this ‘unique’ ness is communicated to the stakeholders in a ‘generic’ form and losses its uniqueness in the process.  What a waste, isn’t it?

Identify your uniqueness and don’t let it get lost in translation!